The TikTok Shop Velocity Framework
An institutional-grade strategy to transition your brand out of the manual outreach trap and build an automated machine that recruits hundreds of high-converting creators to sell your catalog for you.
What changes
Elimination of Creator Friction: Replace endless manual DMs with algorithmic, tiered commission structures. Build automated creator pipelines that pre-screen, vet, and approve creators based on conversion history, not vanity follower counts.
Fulfillment & Sample Control: Implement automated sample management systems synced with warehouse timelines so products ship only to creators with proven revenue metrics.
In-App Storefront Optimization: Overhaul native product listing architecture with mobile-first copy, high-converting visual grids, and text hooks engineered for TikTok Shop search visibility.
The Omni-Channel Scale Package (Amazon + Shop + DTC)
Strategic executive leadership designed to bridge the structural disconnect between viral traffic sources, Amazon FBA listings, and your primary digital storefront.
What changes
The Algorithmic Traffic Bridge: Design structured funnels that route high-intent social views to trigger Amazon external ranking signals, boosting organic search rankings while lowering TACoS.
Out-of-Stock Protection: Coordinate marketing velocity with supply chain pipelines so fulfillment caps scale dynamically with video spikes.
The Data Black Hole Solution: Introduce high-converting first-party data capture systems that turn impulse app purchasers into long-term SMS and email subscribers on your owned ecosystem.
Jessica Castellano | TikTok Shop Strategy & Fractional CMO
Stop burning venture capital on viral video views that yield zero bottom-line profit. I build the automated creator funnels, platform-bridging algorithms, and closed-loop data structures that turn TikTok Shop into a highly predictable, margin-protected revenue engine for elite health, wellness, and beauty brands.