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Your brand is the reason people choose you. Let's make that obvious.
Best for founders with a product they believe in and a brand that doesn't yet do it justice.
Most brands don't struggle because the product is wrong. They struggle because nobody can say what the brand stands for in one sentence, including the founder. This sprint fixes that first, so every logo, page, and ad you build afterward is built on something.
What We Cover:
Who you're for, and who you're not for
What you stand for that competitors can't claim
Where your category is crowded, and where it's wide open
How you sound, in words you'd actually say out loud
What You Get:
Positioning Statement and Messaging Framework. The document everything else references.
Category White Space Map. Where competitors are clustered and where the opening is.
Brand Voice Guide. With real written examples, not a list of adjectives.
Messaging Applied. Your homepage headline, one product page, and one email, written in the new voice so you can see it working.
Visual Direction. Art direction, color, typography, and reference boards your designer can build from.
Delivery: Two weeks from kickoff. Includes a kickoff call and a walkthrough call.
Scope: This sprint covers one brand. Sub-brands or product line extensions we'll scope together before we start.
Add-on: Full visual identity, logo system, brand guidelines, and production files, quoted after the sprint. I could design a logo on day one, but it would be a guess. Two weeks from now it won't be.
Your brand is the reason people choose you. Let's make that obvious.
Best for founders with a product they believe in and a brand that doesn't yet do it justice.
Most brands don't struggle because the product is wrong. They struggle because nobody can say what the brand stands for in one sentence, including the founder. This sprint fixes that first, so every logo, page, and ad you build afterward is built on something.
What We Cover:
Who you're for, and who you're not for
What you stand for that competitors can't claim
Where your category is crowded, and where it's wide open
How you sound, in words you'd actually say out loud
What You Get:
Positioning Statement and Messaging Framework. The document everything else references.
Category White Space Map. Where competitors are clustered and where the opening is.
Brand Voice Guide. With real written examples, not a list of adjectives.
Messaging Applied. Your homepage headline, one product page, and one email, written in the new voice so you can see it working.
Visual Direction. Art direction, color, typography, and reference boards your designer can build from.
Delivery: Two weeks from kickoff. Includes a kickoff call and a walkthrough call.
Scope: This sprint covers one brand. Sub-brands or product line extensions we'll scope together before we start.
Add-on: Full visual identity, logo system, brand guidelines, and production files, quoted after the sprint. I could design a logo on day one, but it would be a guess. Two weeks from now it won't be.